May 2025
Amazon Selling Secrets - Amazons News/Updates
1. Prime Day 2025: Seller Preparation Checklist
Expected Date: Mid-July
Why It Matters: Prime Day is one of Amazon’s biggest sales events, and preparation directly impacts revenue.
What’s New
✅ Dedicated Prime Day dashboards for deal tracking, inventory health, and demand forecasting
✅ Deal submission alerts via Seller Central and email
Deadlines
Lightning Deals / Deal of the Day: Typically close 2–3 weeks before the event
Coupons / Prime Exclusive Discounts: Deadlines vary; monitor announcements closely
Prep Steps
Inventory: Use IPI and Restock Reports to plan FBA shipments early
Ads: Increase Sponsored Ads budgets 1–2 weeks prior; use past performance data for targeting
Listings: Refresh titles, images, bullets, backend keywords
Pricing: Align discounts with Prime Day expectations while protecting margins
2. Sponsored Ads: New Beta Features Now Available
What's New:
✅ Advanced audience targeting (interests, purchase behavior)
✅ Sponsored Brands video ads across mobile and desktop
✅ Performance metrics segmented by audience and placement
Benefits
Improved ROAS via tighter audience segmentation
Better brand recall using video
Real-time performance comparisons
📌 Action Steps:
Check Seller Central for beta access
Run A/B tests between traditional and new targeting
Monitor campaign-level ROI to guide optimizations
3. Increased Product Authenticity & Safety Enforcement
High-Risk Categories Under Review:
Health & Beauty
Baby Products
Electronics
Amazon now requires supplier invoices, certifications, and proof of authenticity for new listings in these categories.
Impact
⚠️ Delays in product approvals
⚠️ Listing removals for missing or mismatched documents
Recommendations
Keep documentation updated and accessible
Ensure listing content matches the actual product
Enroll in Brand Registry and Transparency Program for protection tools and unit-level authentication
4. Brand Analytics Dashboard Gets Major Upgrade
New Data Tools:
✅ Real-time keyword tracking
✅ Competitor ASIN comparisons (price, reviews, visibility)
✅ Share of Voice reports on key keywords
Use Cases
Identify keyword trends before competitors
Benchmark against similar ASINs
Optimize ad spend based on market share insights
📌 Best Practices:
Review weekly to stay ahead of trends
Use insights to adjust PPC targeting and pricing strategies
5. Updated Product Listing Policy: Transparency Rules Effective July 15
New Requirements:
✅ Country of origin
✅ Materials used
Affected Categories: Health & Beauty, Food, Baby Products, Childcare
Deadline: July 15, 2025
Enforcement: Listing suppression and potential account penalties
📌 What Sellers Need to Do:
Review affected listings
Add required disclosures in bullets or descriptions
Prepare documentation to support claims if requested
For more News / Updates like this, check out our Amazon News/Updates page here.
|| Blog Spotlight:
1.1 🧱 Why Should You Invest in Amazon Brand Store?
Explains how a Brand Store improves credibility, AOV, and cross-selling.
🔗 Read it here
1.2 🖼️ Create Amazon Image URLs for Flat Files – Fast & Easy
Learn the beginner-friendly method to get image links for bulk listing uploads.
🔗 Guide here
1.3 📊 Boost Sales with Market Basket Analysis
See which ASINs are frequently bought together and create high-converting bundles.
🔗 Explore the blog
1.4 🏷️ Quick GTIN Exemption for FBA Sellers
Step-by-step on how to list products without a UPC or barcode.
🔗 Start here
1.5 📦 Inventory Forecasting Made Easy
Avoid stockouts and overstock by mastering demand planning basics.
🔗 Beginner’s guide
1.6 📈 Create an Amazon Sponsored Product Campaign – Part 1
Covers campaign setup, targeting types, and structuring your first ad.
🔗 Read it here
|| 🎥 What's Holding You Back from Outselling Your Amazon Competitors?
Learn 5 steps to leverage Amazon’s Product Opportunity Explorer to evaluate competition and boost market insights.
👉 👉 Watch the video now
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